For Shopify auto parts stores running a PIES feed · Pre-launch

Buyers now ask AI which parts fit their car.
Make sure your store is the answer.

PIES8.JSON-LD turns the product data you already maintain into the structured format Google, AI assistants and Shopify’s agentic storefronts actually read — schema markup on every product page, plus Catalog-ready metafields. One install. No theme edits. No developer.

Pre-launch waitlist · First 5 stores lock $79/mo for life

Built on official schema.org & Google standards Reads your existing PIES feed No theme edits, no developer
This is for you if… Shopify auto parts store $1M+ GMV Already running a PIES 7.2 or 8.0 feed
The problem

Your SKUs hold 100+ attributes. Search engines see a generic handful.

Default Shopify themes emit a basic Product JSON-LD — name, image, price, SKU. Everything that makes a part a part — which vehicles it fits, position, materials, packaging — never reaches the storefront <head>, so Google and AI assistants never see it. And fitment a buyer can’t verify is fitment that comes back as a return: industry studies attribute ~86% of auto-parts returns to fitment errors.

✕ Default Shopify theme · generic fields only
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Brake Pad Set",
  "image": [ … ],
  "description": "…",
  "sku": "BP-4421",
  "brand": { "name": "…" },
  "offers": {
    "@type": "Offer",
    "price": "49.90"
  }
  // generic retail fields.
  // Which cars does it fit? Not here.
}
✓ With PIES8.JSON-LD · full PIES depth
{
  "@type": "Product",
  "name": "Brake Pad Set",
  "gtin": "00191234567890",
  "mpn": "BP-4421",
  "isAccessoryOrSparePartFor": [{
    "@type": "Car",
    "brand": { "name": "Toyota" },
    "model": "Camry",
    "vehicleModelDate": "2018"
  }, … /* one per year/trim */],
  "material": "ceramic",
  "hasMerchantReturnPolicy": { … },
  "offers": { price, availability, shipping }
  // + the rest of your PIES 8.0 attributes
}

Left: what Google and AI assistants read today. Right: what your feed could give them.

Check your own store

Confirm the gap yourself in ~10 minutes

Three checks, no tools to install. Don't take our word for it — run them on your own product pages.

🔍
CHECK 1 · SCHEMA DEPTH

Count the attributes

Open 5 product pages, View Source, find <script type="application/ld+json">, and look at what’s inside Product — then look for anything automotive: fitment, vehicle coverage, position.

Expect generic fields · 0 fitment
🧪
CHECK 2 · ELIGIBILITY

Run the Rich Results Test

Paste those same 5 URLs into Google's Rich Results Test and see how many product enhancements (GTIN, shipping, returns, rating) you actually qualify for.

Likely partial
🤖
CHECK 3 · AI VISIBILITY

Ask the assistants

Ask ChatGPT or Perplexity 5 fitment questions — "which [part] fits a [year + model]?" — and see whether your store shows up.

Likely close to 0

If the numbers sting, that's exactly the gap we close.

How it works

From feed to fully-structured product pages in one install

📥
STEP 1

Reads your existing PIES feed

Connects to the PIES 8.0 feed you already get from WHI, Turn14 or your supplier. No data entry, no re-mapping.

🧩
STEP 2

Generates full schema.org JSON-LD

Maps every attribute to schema.org Product + Car/Vehicle fitment markup — fitment, GTIN, dimensions, materials, returns, shipping.

🚀
STEP 3

Publishes everywhere AI looks

JSON-LD lands in the <head> of every product page for Google and crawling assistants — and the same attributes are written to structured metafields, ready for Shopify Catalog Mapping and agentic storefronts. 0 theme edits, 1 install.

One pipeline — every product page, every AI channel.

Why now

Three shifts that make structured data hard to ignore

Google Shopping

Rich product data wins the listing

A Google merchant listing qualifies on name, image and price — but it's GTIN, return policy and shipping details that unlock the enhanced Shopping results buyers actually click. Most auto-parts pages publish almost none of it.

Shopify Winter ’26

AI agents now sell straight from Shopify

Shopify’s agentic storefronts plug ChatGPT, Perplexity and Copilot directly into Shopify Catalog — and Catalog builds its listings from structured attributes, including metafields. When a buyer asks for “brake pads for a 2019 Camry,” parts with machine-readable fitment pass the filter; the rest never enter the conversation.

Today

No app connects PIES to schema — yet

PIES 8.0 went live industry-wide on March 26, 2026. Generic SEO apps stop at basic Product markup; fitment apps power on-site search but don’t publish structured data. No Shopify app today turns a PIES feed into automotive schema markup — that intersection is the gap we close.

Pricing

Founder pricing for early merchants

Plans scale by value, not SKU count. The first 5 stores lock one flat founder rate — below every tier — for life.

Starter
For stores around $1–3M GMV
$149$79/mo
  • Full Product + Vehicle fitment JSON-LD
  • Catalog-ready metafields on every SKU
  • Auto-inject on every product page
  • 1 store
  • Email support
Plus
For stores around $10–20M GMV
$799$79/mo
  • Everything in Growth
  • Multilingual labels & EPR packaging
  • Brand-voice tuning
  • Multi-store
  • Dedicated onboarding
Founder price: $79/mo for life — the first 5 stores keep this flat rate no matter which tier they'd otherwise fall into, even as prices rise. Lock it before launch.
Questions

Before you reserve your spot

The things merchants ask first. Anything missing? Reply to the launch email and ask.

Does it edit or break my theme?
No. PIES8.JSON-LD injects schema.org markup into the page <head> only — it never touches your theme files, templates or layout. Nothing visible changes for shoppers; the data is read by Google and AI assistants.
What exactly do I need to have already?
A Shopify store selling auto parts, and a PIES 7.2 or 8.0 product feed from your supplier or catalog provider (WHI, Turn14, etc.). If you maintain PIES data anywhere, that's the input — there's no manual data entry.
When do you launch, and what happens after I sign up?
We're in pre-launch and onboarding the first stores by invitation. After you reserve your spot we'll email you once — when early access opens — with a link to install. No drip sequence, no spam.
What does "$79/mo for life" actually mean?
The first 5 stores to reserve lock the $79/mo rate permanently, regardless of which plan tier they'd otherwise fall into or how prices change later. It applies as long as the subscription stays active.
I already have an SEO / schema app. How is this different?
General SEO apps emit a generic Product schema with a handful of fields. PIES8.JSON-LD is automotive-specific: it maps the full PIES attribute set to schema.org Product + Car/Vehicle fitment markup (isAccessoryOrSparePartFor) that generic apps don't model.
Doesn’t Shopify Catalog already send my data to AI?
Yes — and that’s exactly why structure matters. Shopify Catalog automatically syndicates title, description, images, price and availability to agentic storefronts. But the attributes that decide an auto-parts purchase — fitment, position, specs — live in your PIES file, not in those default fields. PIES8.JSON-LD writes them to structured metafields that Shopify Catalog Mapping can source, and publishes them as JSON-LD for Google and crawling assistants. One pipeline, every channel.
Will this guarantee I rank or show up in AI answers?
No tool can promise rankings — Google and AI assistants decide that. What we do is make sure the data that drives those decisions (fitment, GTIN, returns, shipping, ratings) is actually present and machine-readable on every product page, instead of missing. We give them something to read; we don't control the result.
What happens to my feed and data?
Your PIES feed is used solely to generate the JSON-LD that gets published on your own storefront. We don't resell catalog data. Full data-handling terms will be in the privacy policy before launch.